AGENCY
Mumbai: An ‘excited’ Apple CEO Tim Cook on Tuesday greeted a huge crowd of people and first customers amid desi drum beats as he opened the company’s first branded retail store in the country.
Cook came out from the Mumbai retail store and took selfies with the first Apple buyers who came
in big numbers. He welcomed customers at Apple BKC, located at Mumbai’s bustling Bandra Kurla Complex (BKC) financial, arts, and entertainment district, at the Jio World Drive Mall.
The new Apple flagship retail stores in Mumbai, followed by one in New Delhi and backed by aggressive sales initiatives, will fuel Apple’s growth in the year ahead.
“Apple BKC is a reflection of Mumbai’s vibrant culture and brings together the best of Apple in a beautiful, welcoming space for connection and community,” said Deirdre O’Brien, Apple’s senior vice president of Retail.
Apple BKC will offer a special Today at Apple series, ‘Mumbai Rising’, running from Tuesday through the summer.
